電子商務基礎與實務（第2版）

項目1 走近電子商務·························································································（1）
任務1.1 感知電子商務·······················································································（3）
任務1.2 電子商務初探····················································································.（15）
項目小結········································································································.（22）
練習與自測·····································································································.（23）
項目2 互聯(lián)網(wǎng)知識與工具···············································································.（25）
任務2.1 計算機和互聯(lián)網(wǎng)基礎知識·····································································.（27）
任務2.2 常用計算機和互聯(lián)網(wǎng)工具·····································································.（37）
項目小結········································································································.（76）
練習與自測·····································································································.（76）
項目3 體驗電子商務交易模式·······································································.（79）
任務3.1 B2C 交易模式····················································································.（81）
任務3.2 B2B 交易模式····················································································.（90）
任務3.3 C2C 交易模式····················································································（102）
任務3.4 O2O 交易模式····················································································（118）
任務3.5 其他電子商務交易模式········································································（129）
項目小結········································································································（139）
練習與自測·····································································································（140）
項目4 電子商務安全及支付···········································································（143）
任務4.1 電子商務安全認證與法律法規(guī)·······························································（145）
任務4.2 網(wǎng)上銀行··························································································（157）
任務4.3 電子支付方式····················································································（163）
練習與自測·····································································································（172）
項目5 網(wǎng)絡營銷·····························································································（173）
任務5.1 網(wǎng)絡營銷概述····················································································（175）
任務5.2 網(wǎng)絡信息收集與發(fā)布···········································································（184）
任務5.3 網(wǎng)絡廣告··························································································（194）
項目小結········································································································（203）
練習與自測·····································································································（203）
項目6 電子商務物流······················································································（205）
任務6.1 電子商務物流概述··············································································（207）
任務6.2 物流包裝··························································································（215）
任務6.3 物流業(yè)務··························································································（221）
項目小結········································································································（229）
練習與自測·····································································································（229）