國際商務案例閱讀與寫作

定　價：￥40.00

作　者：	李艷芳，田曉艷，史中慧編
出版社：	中國商務出版社
叢編項：	北京政法職業(yè)學院教材資助項目系列叢書
標　簽：	暫缺

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京東 (￥40.00)

ISBN：	9787510329159	出版時間：	2019-08-01	包裝：	平裝
開本：	16開	頁數(shù)：	213	字數(shù)：

內容簡介

　　《國際商務案例閱讀與寫作/北京政法職業(yè)學院教材資助項目系列叢書》以拓寬學生商務知識面，培養(yǎng)學生思辨能力與英語寫作輸出能力為主旨，全教材由10個章節(jié)組成，涵蓋電子商務、商務廣告、市場營銷、商品交易會、商務談判、高科技產品、共享經濟、新能源、一帶一路等與生活息息相關的熱點領域。每個單元從圖片討論開始，引入主題，然后進入金句翻譯、小故事閱讀，通過練習加深理解。前三個環(huán)節(jié)為該章節(jié)學習做好鋪墊，之后進入與主題相關的概念、現(xiàn)象、拓展觀念解析及舉例說明。章節(jié)的核心內容集中在兩個案例的學習上，案例選用遵循高職教育“有用、有趣、有效”的標準，案例內容涉及多個熱點話題：網上購物、移動支付、無人機、機器人、共享單車、共享民宿、新能源產品等，主題新、立意奇，能夠引起學生高度興趣。興趣是好的老師，當今網絡飛速發(fā)展的時代為有趣的內容打造了理想的平臺，高職教科書的編撰在傳統(tǒng)注重有用性的同時，也要跟上時代的步伐，注重選材的實用性及有趣性。學生有興趣投入，學習效果也會立竿見影。

作者簡介

暫缺《國際商務案例閱讀與寫作》作者簡介

圖書目錄

Chapter One E-commerce Ⅰ——Online Shopping
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on E-commerce
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Shopping
Chapter Two Eeommeree Ⅱ Mobile Payment
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Mobile Payment
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations about Shopping
Chapter Three Advertising
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Advertising
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Advertising
Chapter Four Marketing
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Marketing
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Marketing
Chapter Five Trade Fair
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Trade Fair
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Conversations Used at the Trade Fair
Chapter Six Business Negotiation
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Business Negotiation
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Negotiation
Chapter Seven New Energy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Tips about New Energy
Section Ⅳ Case Study
Section Ⅴ Further Reading
Section Ⅵ More Expressions and Sayings about New Energy
Chapter Eight Sharing Eeonomy
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Shared Economy
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Sharing Economy
Chapter Nine Hi-teeh Products
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on Hi-tech Products
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section Ⅶ More Expressions and Sayings about Hi-tech Products
Chapter Ten The Belt and Road Initiative
Section Ⅰ Snapshot
Section Ⅱ Lead-in Sentences
Section Ⅲ Warm-up Reading
Section Ⅳ Tips on the Belt and Road Initiative
Section Ⅴ Case Study
Section Ⅵ Further Reading
Section VII More Expressions and Sayings about the Belt and Road Initiative