會展英語·會展專業(yè)（第2版）

定　價：￥26.00

作　者：	雷兵，楊曉梅，黃妍妍等編
出版社：	東北財經大學出版社
叢編項：	21世紀高職高專精品教材
標　簽：	財經類高職高專教材教材

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ISBN：	9787565410574	出版時間：	2013-01-01	包裝：	平裝
開本：	16開	頁數(shù)：	194	字數(shù)：

內容簡介

　　《21世紀高職高專精品教材：會展英語·會展專業(yè)（第2版）》從情景對話入手，培養(yǎng)學生的英語聽說實際應用能力。按會展行業(yè)工作流程的順序來設計編排內容，涵蓋了會展業(yè)服務和管理的主要內容。避免過于強調閱讀、詞匯、語法和翻譯的學習，而是將職業(yè)技能的訓練貫穿于英語學習中，使學習者感到明確的職業(yè)指向性?！?1世紀高職高專精品教材：會展英語·會展專業(yè)（第2版）》不僅可以作為中高等職業(yè)院校會展專業(yè)學生的教材，還可以作為有志從事會展工作的專業(yè)人士、管理人員、翻譯人員的參考資料。

作者簡介

暫缺《會展英語·會展專業(yè)（第2版）》作者簡介

圖書目錄

Unit 1 Preparation for Exhibition（展前）
Lesson One Brief Introduction to Conventions and Exhibitions
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Planning the Exhibition
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Exhibition Marketing
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Invitation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 2 At the Exhibition（展中）
Lesson One Receiving Clients
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Two Sales Presentation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Three Business Negotiation
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Signing a Contract
Section One：Lead in
Section Two：Speak and Act
Section ThFee：Intensive Reading
Section Four：Read More
Lesson Five Organizing Activities
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 3 Exhibition Follow-Up（展后）
Lesson One Follow-uD Businesses
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Exhibition Results Analysis
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Unit 4 Convention（會議）
Lesson One Booking a Meeting
Section One：kad in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Two Preparation for International Convention
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section FoLlr：Read More
Lesson Three Opening and Closing Ceremony
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
Lesson Four Notice
Section One：Lead in
Section Two：Speak and Act
Section Three：Intensive Reading
Section Four：Read More
附錄1 主要國際會議、展覽行業(yè)組織
附錄2 會展詞匯與術語
主要參考文獻
練習參考答案