高效商務(wù)溝通（英文版.第七版）

定　價：￥64.00

作　者：	Herta A.Murphy Herbert W.Hildebrandt Jane P.Thomas
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：	商務(wù)技能專業(yè)精品教材（英文版）
標(biāo)　簽：	MBA

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ISBN：	9787111064046	出版時間：	1998-10-01	包裝：	簡裝
開本：		頁數(shù)：	618	字?jǐn)?shù)：

內(nèi)容簡介

　　成功、高效的商務(wù)溝通往往會令您事半功倍。通過閱讀本書，您將了解到：商務(wù)溝通的歷史背景、商務(wù)溝通的各種技術(shù)手段、文案設(shè)計和實(shí)施的程序、如何進(jìn)行書面溝通、如何進(jìn)行口頭交流、怎樣獲得心議已久的工作職位。本書作者均為執(zhí)教多年的業(yè)界“領(lǐng)袖”。他們豐富的經(jīng)驗(yàn)與大量的神機(jī)妙算例，將為您提供一套綜合、實(shí)用的高效商務(wù)溝通方法。

作者簡介

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圖書目錄

PARTONEBACKGRONDFOREFFICTIVEBUSINESSCOMMUNICATIONChapter1EffectiveCommunicationsinBusinessImportanceandBenefitsofEffectiveCommunicationCommponentsofCommunicationConceptsandProblemsofCommunicationNoverbalCommunicationSummaryExercisesandProblemsReferencesChapter2TheSevenC'sofEffectiveCommunicationCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessSummaryExercisesandProblemsChapter3BusinessCommunicationandtheGlobalContextBackgroundtoInterculturalCommunicationNationalCulturalVariablesIndividualCoulturalVariablesSummaryExercisesandProblemsReferencesChapter4BusinessCommunicationandtheEthicalContextBackgroundtoEthicalContextsInfluencesonPersonalEthicsCommunicationandEthicalIssuesSummaryExercisesandProblemsReferencesChapter5BusinessCommunicationandtheTechnologyContextManagingInformationWithinOrganizationsE-MailOtherCommunicationTechnologiesManagingInformationOutsideOrganizationsSummaryExercisesandProblemsReferencesPARTTHREEMESSAGEDESIGNChapter6TheProcessofPreparingEffectiveBusinessMessagerFivePlanningStepsBasicOrganizationslPlansBeginningandEndingsComposingtheMessageSummaryExercisesandProblemsChapter7TheAppearanceandDesignofBusinessMessagesBusinessLettersMemorandumsSpecialTimesavingMessageMediaSummaryExercisesandProblemsChapter8Good-NewsandNeutralMessagesOrganizationalPlanFavorableRepliesNeutralMessagesSummaryExercisesandProblemsCapsuleCheeklistsforGood-NewsandNeutralMessagesChapter9Bad-NewsMessagesTheRightAttitudePlansforBad-NewsMessagesNegativeRepliestoRequestsUnfavorableUnsolicitedMessagesSummaryExercisesandProblemsCapsuleChecklistsforBad-NewsMessagesChapter10PersuasiveWrittenMessagesOrganizationofPersuasiveMessagesPersuasiveRequestsPersuasiveSalesLettersSummaryExercisesandProblemsCapsuleChecklistsforPersuasiveRequestsPARTFIVEWRITTENCOMMUNICATION:REPORTSChapter11ShortReportsSuggestionsforShortReportsInformationalMemorandumReportsAnalyticalMemorandumReportsLetterReports-InformationalandAnalyticalSummaryExercisesandProblemsChapter12LongReportsPrefatorySectionsSupplementalSectionsPresentationoftheLongReportExamplesofPagesfromaLongAnalyticalReportSummary'ExercisesandProblemsChapter13ProposalsPurposesofProposalsKindsofProposalsPartsofProposalsShortProposalsLongFormalProposalsWritingFormalProposalsWritingStyleandAppearanceSummaryExercisesandProblemsPARTSIXSTRATEGIESFORORALCOMMUNICATIONChapter14StrategiesforSuccessfulSpeakingandSuccessfulListeningStrategiesforImprovingOralPresentationsStrategiesforReducingStageFrightStrategiesforImprovingListeningSkillsSummaryExercisesandProblemsChapter15StrategiesforSuccessfulinformativeandPersuasiveSpeakingPurposesofInformativeandPersuasiveSpeakingKindsofInformativeandPersuasiveSpeakingAudienceAnalysisforInformativeandPersuasiveSpeakingOrganizationforInformativeandPersuasiveSpeakingSupportsforInformativeandPersuasiveSpeakingSummaryExercisesandProblemsReferenceChapter16StrategiesforSuccessfulInterpersonalCommunicationDyadicCommunicationInterviewingTelephoningDictating'SummaryExercisesandProblemsReferenceChapter17StrategiesforSuccessfulBusinessandGroupMeetingsBackgroundInformationonGroupsPurposesandKindsofMeetingsSolvingProblemsinMeetingsorGroupsLeadershipResponsibilitiesinMeetingsParticipantResponsibilitiesinMeetingsSummaryExercisesandProblemsReferencesPARTSEVENTHEJOBAPPLICATIONPROCESSChapter18ThejobApplicationProcess-TheWrittenjobPresentationSelf-AssessmentMarketAssessmentResumeCoverLettertoResumeSummaryExercisesandProblemsChapter19ThejobApplicationProcess-InterviewsandFollow-UpSuccessfulPreparationforthejobInterviewSuccessfulFollow-UPMessagesAftertheInterviewSuccessfulNegotiatingSumaryExercisesandProblemsReferencesAPPENDIXEXSAVisualAidsinBusinessCommunicationGraphicsforQuantitativeandOtherDataSampleGraphicsforQuantitativeandOtherDataChecklistforEffictiveVisualPresentationsBGrammar,Punctuation,andStyleGrammarPunctuationStyleCBusinessCommunicationandLegalIssuesDefamationInvasionofPrivacyMisrepresentationandFraudLawsRegardingEmployment,Credit,andCollectionsOtherAreasofCautioninBusinessCommunication