國際經濟中的經理（英文版 第七版）

    Brief Contents
    Chapter 1 The International Economy: A Manager's Perspective
   PART ONE: THE ENTERPRISE FROM WITHIN
    Chapter 2 Going Multinational: Finn Motives and Characteristics
    Chapter 3 Managing the Multinational: Goals and Strategies
    Chapter 4 Managing the Multinational: Organizations and Networks
    Chapter 5 National Units in Multinational Networks
   PART TWO: THE ENTERPRISE AND THE NATION
    Chapter 6 Comparing National Economies
    Chapter 7 Exploring National Policies
   PART THREE: THE INTERNATIONAL ENVIRONMENT
    Chapter 8 The National Economy in an International Setting
    Chapter 9 International Money Markets
    Chapter 10 The International Rules of the Game: Money
    Chapter 11 The International Rules of the Game: Goods and Services
   PART FOUR: CASES
    Contents
   PREFACE xi
    1 The International Economy: A Manager's Perspective
    A Synoptic History of Intemational Business
    National and Regional Pattems
    Industry Pattems
    Putting Globalization in Perspective
    Roadmap
    Suggested Reading
   PART ONE: THE ENTERPRISE FROM WlTHIN
    2 Going Multinational: Firm Motives and Characteristics 1
    Exploiting Firm-Specific Capabilities
    Lowering the Cost Structure
    Protecting Retums to the Network
    Reducing Risk to the Network
    Suggested Reading
    3 Managing the Multinational: Goals and Strategies
    The Strategic Challenges
    The Bartlett-Ghoshal "Transnational"
    Suggested Reading
    4 Managing the Multinational: Organizations and Networks
    First Principles
    Evolutionary Pattems of Organization
    New Strains and Demands
    New Paradigms for Intemal Networks
    Other Links in the Network
    A Choice of Links
    Suggested Reading
    5 National Units in Multinational Networks
    National Boundaries and Multinational Operations
    Issues in Taxation
    Measuring Performance
    Suggested Reading
   PART TWO: THE ENTERPRISE AND THE NATION
    6 Comparing National Economies
    A Variety of Approaches
    Comparative Advantage
    Govemments and Competitiveness
    Customs Unions and Other Preferential Blocs
    Shifting Capabilities
    Suggested Reading
    7 Exploring National Policies
    The Economic Goals
    The Manufacturing Industries
    The Service Industries
    Beyond Economics
    Suggested Reading
   PART THREE: THE INTERNATIONAL ENVIRONMENT
    8 The National Economy in an International Setting
    Matching Payments to Output
    The Banking System's Key Role
    The Exchange Rate as Policy Tool
    The Interest Rate as Policy Tool
    Keeping Track of the Pressures
    Suggested Reading
    9 International Money Markets
    A Changed Environment
    Key Currencies
    The Market for Hedges
    Suggested Reading
    10 The International Rules of the Game: Money
    The Background
    The Intemational Monetary Fund
    The European Union
    CONTENTS
    The North American Free Trade Agreement
    Treaties of Investment
    Agreement on Export Credits
    Capital Adequacy Agreements
    Suggested Reading
    11 The International Rules ofthe Game: Goods and Services
    Trade in Merchandise
    Trade in Services
    Suggested Reading
   PART FOUR: CASES
    Balance-of-Payments Exercises
    Lotus Development Corporation: Entering International Markets
    Gerber Products Company: Investing in the New Poland
    Xerox and Fuji Xerox
    Shell Brasil S.A.: Performance Evaluation in the Oil Products Division 3
    The Global Computer Industry
    Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell
    Douglas--1991 (A)
    Volkswagen de Mexico's North American Strategy (A)
    The Foreign Exchange Market: Background Note and Problem Set
    CIBA-GEIGY AG: Impact oflnflation and Currency FIuctuations
    Pfizer: Protecting Intellectual Property in a Global Marketplace
    INDEX